The Director of Diaspora Affairs at the Office of the President, Kofi Okyere-Darko, has called on Ghanaian media to dedicate at least 70% of their playlist to local music throughout March.
Speaking at the launch of Heritage Month at Labadi Beach Hotel on Monday, March 3, 2025, he emphasized that the period serves as a time for Ghanaians to express national pride and celebrate their cultural heritage.
He encouraged media outlets and the general public to use this opportunity to promote local content, stating that such an initiative would highlight Ghanaian music and contribute to the industry’s growth.
“For this month of March, please let us do Ghana music. I will entreat us to do at least 70 percent Ghanaian music,” he urged.
Okyere-Darko further assured that there is enough Ghanaian music to sustain programming throughout the month, saying, “We have enough music in our collection to keep us going for the entire month.”
Beyond music, he called on Ghanaians to use Heritage Month as a moment of national reorientation. “We have a beautiful country to build together. Let’s all contribute to shaping the Ghana we want,” he added.