The Chief Executive Officer (CEO) of Charterhouse, Theresa Ayoade, has applauded creatives and media personalities for their significant impact on the creative arts industry.
Speaking in an interview on Joy Prime, and monitored by MyNewsGh, she reflected on how past radio promotions were ground-breaking, while expressing hope of bigger and bolder ideas in the future.
According to Theresa Ayoade, despite the growth in the creative industry, there is still room for improvement.
“In the past, we used to have radio promotions that kept people glued to their sets. For example, when I worked at Joy FM, we did a promotion called ‘Get a Life,’ where a listener could win a fully furnished house and a car just by participating in a quiz. Those were life-changing promotions,” she recalled.
However, she admitted that such grand concepts have become rare.
“I don’t know if it’s the economy or just a shift in priorities, but we don’t see many of these big promotions anymore. I think we need to be more imaginative and think bigger,” she said.
Theresa, who co-founded Charterhouse with her husband, revealed that her drive for creativity was what led to the birth of the Ghana Music Awards Festival.
“When we started Charterhouse, we wanted to create something big and exciting. That’s why we launched the Ghana Music Awards, which has now grown into a major festival,” she stated.
She emphasised that Ghana’s entertainment industry thrives on creative minds, and it’s crucial to provide them with the right environment to flourish.
“Some people are just not made for the typical 9-to-5 job. They need space to express themselves creatively, and that’s what we tried to create at Charterhouse,” she noted.
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