TikTok personality Sheedon has recounted her role in campaigning for the New Patriotic Party (NPP) and her experiences with heated online political exchanges during the 2024 election season.
Speaking on The Delay Show, she revealed that she comes from a deeply rooted political home, noting that her mother is an NPP delegate.
She said she was encouraged to create content that would promote the party’s image during the campaign period.
“My mum is an NPP delegate. Last year, before the elections, she was tasked to get newly eligible voters registered, so I used to go with her to different homes,” she recalled.
She added that she was encouraged to leverage her following to create viral political content.
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“I was also encouraged to make use of my following to create content because it would go viral,” she said.
The TikToker explained that she was initially hesitant, fearing online trolling. However, her younger sister took the lead, and despite being trolled, her videos went viral, motivating Sheedon to join in.
“Her video went viral but she was insulted. That encouraged me to also do similar videos,” she said. “I started, and people insulted me. When I noticed the insults were too much, I decided to do more videos.”
According to her, their campaign efforts went beyond social media and extended into homes and communities because they believed in the achievements of the NPP.
“We didn’t only stay online. We went to communities in Kumasi and other places because of the good works the NPP had done,” she stated.
Sheedon noted that her efforts were eventually recognised by the party’s leadership. She had the opportunity to meet Dr Mahamudu Bawumia and his wife, Samira Bawumia, who offered her a token of appreciation.
“Mrs. Bawumia gave me something to appreciate me. I can’t mention the amount, but it was more than GH¢10,000 cumulatively. It’s not about the money but how she appreciated us.”
She also recounted how the heated online exchanges intensified when supporters of the opposing party began verbally abusing her appearance, calling her names such as “dwarf” and “8,” claiming her face resembled the number eight.
Sheedon’s remarks come amid renewed public debate over political trolling and the growing influence of digital creators in Ghana’s election campaigns.
PAT/MA
