Public relations expert and broadcaster Sammy Flex has expressed satisfaction with his new role as the PR and Media Manager for Ghanaian dancehall superstar Shatta Wale, describing the experience as both “smooth and excellent.”
Speaking on Joy FM’s Showbiz A-Z with Kwame Dadzie, Sammy Flex reflected on his transition from his previous position as Shatta Wale’s overall manager, noting that the change has been seamless and fulfilling.
“Personally, I don’t see so much change like that,” he said. “When I started, there were some KPIs that I was supposed to meet for the brand. And I think in about two, three years, we all saw that something was looking good, so we said why not spread it so other people can also take other roles for us to grow bigger.”
According to him, Shatta Wale’s recent positive image and growing goodwill within the Ghanaian music industry are a result of teamwork and the artist’s own determination to evolve.
“I still want to believe it is the general work of the entire team, including Shatta Wale himself,” Sammy Flex explained. “Because if he is not willing to make it happen like that, you alone cannot do it. At the end of the day, the discussion is always about him. So imagine you go and say A and he does B — what will you do? But he has also decided to take a different position in this whole music thing. I believe that is why we are seeing all this.”
When asked to rate his performance so far, Sammy Flex was upbeat about his achievements.
“It’s been excellent! So far so good, and we are happy with the result we are seeing,” he declared.
In recent months, Shatta Wale has revamped his management structure, introducing new team members and specialized portfolios to expand the Shatta Movement brand and enhance its global footprint.
