Artiste manager, Nana Poku Ashis, has cautioned Stonebwoy and his management against rivaling established UK-based event promoters, Dennis of Akwaaba UK and Alordia.
Speaking on Hitz FM on February 20, 2025, Ashis emphasised that Stonebwoy’s team should focus on promoting their show instead of worrying about the ‘clashing dates’ with other events.
He questioned the logic behind Stonebwoy’s manager Chief Stylz accusing others of sabotage.
“Why should somebody fight about this one? Do your show and allow the other person do his show. We have various brands that’s going to be performing on the night. Whoever touches whoever’s heart, that’s where they will go.
“Why are you saying they are sabotaging? Do your homework, do your research, do what you have to do. So he should drop his show for you to go on?” he stated.
He further emphasised that Stonebwoy, as a strong brand, should remain focused and avoid distractions, adding that, this is the perfect opportunity to prove that Ghana can also shut down the UK with two events on the same day.
“You’re a mighty Stonebwoy. Stand on your toes, stop the talking, and promote your show. Unless this is a strategic plan to generate noise, it’s unnecessary,” Ashis added.
Ashis also pointed out that it is risky to rival individuals like Dennis and Alordia, who have been at the forefront of Ghanaian events in the UK for decades and have massive connections.
“Dennis has been doing this since 1998, and Alordia UK has a solid database. These are not just anybodies; they are event promoters who know the trade better than you. You cannot rival them; you will fail,” he cautioned.
He advised Stonebwoy’s team to leverage their own database and ensure they have a clear understanding of their target audience.
“If they don’t have a database of the kind of people they can attract to the auditorium, they are wrestling in vain. Dennis and Alordia have held Ghanaian music in the UK for years when there was nothing for us to celebrate. Don’t try to compete with them,” Ashis concluded.
ID/EB
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