In today’s world, where access to tools and resources to make music has become evidently abundant, we continue to see a surge in artists putting out music. While the number of music releases has increased significantly, there continue to be some questions surrounding music distribution or how music gets delivered to the stores we stream the music from. The answer to this question lies in the existence of distribution companies.
The music landscape has seen significant change with the advancement of technology. As a people, we have moved from the physical distribution of music to using tech to distribute music to a wider global market. Ghana may have been late to the party, but we have always had individuals in major institutions who have the necessary skills and knowledge on how distribution works.
As such, it is not surprising that we have seen the rise of several distribution companies present in the country that distribute music from not just Ghanaians but people from other countries. These companies have been instrumental in the global marketing and amplification of Ghanaian music and the advancement of their careers. They offer several services, including music distribution, marketing, and artist management.
While some of them may be new, others have been in existence for longer. In this article, we highlight some Ghanaian distribution companies you should know.
As the longest distribution service company in Ghana, MiPromo has been actively distributing music for Ghanaian artists for over a decade. The company’s services include digital (music and videos) distribution, YouTube monetization and mangament services.
Rain Labs is a company committed to empowering independent and emerging African artists and enabling them to thrive. Its tailored services include digital distribution, PR, streaming strategy, and creative production.
Crux Global is an African-owned digital distribution, record label, PR, and brand management company that partners with artists, labels, and brands to amplify and monetize their content worldwide.
Eastern Child is an esteemed boutique music distribution and marketing company. that has solidified its position as a leading force in the African music industry. They have shown expertise in distributing multiple music genres, including Afrobeat, Gospel, Hip-Hop, Pop, R&B, Alte, EDM, House, and many others.
Tieme Music is a company aiming to rebuild music industries in African countries through a digital ecosystem. They offer distribution, marketing, and label services to artists and labels.
Yve Digital has established itself as a trusted name in Ghanaian music distribution with their artist-first approach. They offer distribution, marketing, and YouTube monitization, among other music services.
Apprise Music is a music distribution which offers distribution, publishing, content production and marketing of music.
Highvibes is an analytics-driven distribution company that specializes in distribution, marketing, and promotion of music across the globe.
Electric Music is a music distribution company that also offers record labels, which distribute music and provide marketing and promotional services.
As the newest addition to the Lynx Group, Lynx Distribution was created as part of Lynx’s expansion to cater to the distribution of music by artists who do not directly have to be signed to Lynx as a record label.
