Ghanaian musician, Kwabena Kwabena
Ghanaian musician, Kwabena Kwabena, has called on artistes in the country to be considerate of the rate they charge event promoters living abroad when their services are required.
In an interview with Nana Romeo on Accra FM, on January 29, 2025, Kwabena Kwabena indicated that before an artiste would charge for a show, they should have a proper discussion.
“I think there is a miscommunication on the part of the new crop of artistes. Those of us who have been in the industry for quite some time understand how these things work so promoters abroad do not find it difficult working with us. But these new artistes are living in a certain mindset that needs to be corrected.
“In recent times, if you are not an artiste who is on an international record label, that has the capacity to pitch you to the rest of the world… the new generation of artistes do not have all these technicalities at hand, which is why the promoters out there are pulling back. Also, there should be proper communication with both parties,” he said.
Kwabena Kwabena added that Ghanaians abroad find it difficult to attend events with high rates, therefore, organisers find it difficult to generate revenue at the end of concerts.
“When it comes to Ghanaian promoters out there, they only sell the shows to Ghanaians there, and that is what the artistes here do not get. Also, Ghanaians there find it difficult to attend events with higher rates. Again, the auditoriums that they use for our shows are not large… They do not get enough in terms of revenue, so that should also inform how an artiste should charge them,” he added.
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