Things have gone from bad to worse for YouTube golf creators ‘Good Good’ after ferocious fan backlash to their violent Callaway commercial.
The social media superstars, who have built a huge online following and even have a deal with the PGA Tour, were forced to issue a groveling apology after releasing – and quickly deleted – an ad that showed one of its male hosts shoving a female to the ground.
Both Callaway and Good Good themselves pulled the commercial from all platforms and posted statements, but the fallout is continuing after it was revealed on Tuesday night that the launch of their new TV show has been delayed.
The Golf Channel posted a statement to reveal that the premiere of ‘Big Break x Good Good’ is being pushed back a week, after one of the show’s sponsors requested that its branding be removed from the series.
Although Golf Channel did not identify the sponsor, multiple reports said it was retailer Golf Galaxy, which had been listed as a presenting sponsor of the show.
It was reported by NUCLR Golf that the ‘production updates’ were being made as a direct response to the fallout from the Good Good Callaway advert.
Garrett Clark is seen sprinting towards a female golfer at the start of the Callaway advert
He then shoves the female – fellow Good Good creator Alexis Miestowski – to the ground
Just hours later, the same source reported that both Dick’s Sporting Goods and Golf Galaxy have removed all Good Good products from their online stores.
Good Good apologized Saturday in a statement, saying the ‘depicted actions are not aligned with our values.’ Callaway said it was disappointed by the video and ‘appreciative of Good Good addressing this.’
Good Good is the title sponsor of a new PGA Tour event in Austin, Texas, this fall, and the tour quickly expressed disappointment. Stronger words came from CEO Brian Rolapp on Tuesday when he was asked if Good Good took enough accountability.
‘Initially, no,’ Rolapp said. ‘I think what we saw was concerning and clearly not aligned with the PGA Tour values. We take it very seriously.
‘I think their initial response was disappointing. It was a little bit defensive and late. But I think the responses are getting better. We’ve had some conversations with them, so we’ll continue to monitor and work with them going forward.’
Asked if it would affect their title sponsorship, Rolapp described it as a ‘fluid situation.’
‘We’ll continue to monitor the situation and see how it develops,’ he said.
A Golf Channel statement revealed that Good Good’s TV show has been pushed back a week
NUCLR Golf also reported Golf Galaxy has removed all Good Good products from its website
Callaway added another layer of apologies, this one from CEO Chip Brewer, who acknowledged that while Good Good produced the video, Callaway approved it before it was posted.
‘The approval never should have happened. Mistakes were made, and we are taking the matter very seriously,’ Brewer said in a statement posted on Callaway’s social media channels.
‘As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video.’
The bizarre clip, titled ‘The Driver’, was released to promote Callaway’s new Quantum Driver, but sparked a huge backlash on social media for its violent content.
In the clip, Good Good star Garrett Clark can be seen racing towards female colleague Alexis Miestowski and violently shoving her to the ground after noticing that she was trying to take his golf club from his bag.
After she has yelped in pain, Clark stands over her to sternly say: ‘Do not touch my new driver.’
When the initial video was posted, and subsequently deleted, on Friday, golf reporter Kevin Van Valkenburg posted: ‘It just takes so many stupid decisions for this to make it into the world, it’s almost breathtaking that no one along the way was like “hand up, not trying to be uncool, but is there a better way to sell this driver?”‘
Claire Rogers from Skratch Golf, meanwhile, had said: ‘Not to make it into this Big Thing but what on earth are young girls supposed to think when they see something like this?’
Clark is one of the biggest faces of Good Good Golf, and has previously played with Kai Trump
The Callaway link-up was supposed to promote the brand new Quantum Driver but fell flat
Join the discussion
How should companies balance edgy marketing with responsibility to fans and broader social values?
Good Good was founded in 2020 and has become one of the biggest YouTube channels in the sport, with more than 2.1 million subscribers.
In recent years, it has extended way beyond making golf videos for social media, releasing clothing ranges and even partnering with the PGA Tour.
Good Good is made up of 12 creators, eight men and four women, who compete in competitions and challenges online.
In 2025, the company raised $45 million in investment capital, and recent reports claimed that the brand generates more than $50,000 in monthly advertising revenue.
