Ghanaian rapper M.anifest has shared insights into the challenges facing the country’s music industry and what it takes to attract investment in artistic talent.
Speaking in an interview on Hitz FM, the award-winning artist pointed out the gap between Ghana’s music industry and other creative sectors.
“Globally, people are doing amazing things. Even the visual arts sector in Ghana is reaching incredible heights in terms of business, but the music industry continues to lag behind,” M.anifest observed.
Addressing the current state of the industry, he stated that Ghana’s music scene lacks both influence and impact.
“In terms of the music industry, we are behind. I’ll say it plainly and honestly. We haven’t reached any respectable level for where we should be, both as a country and in honoring the immense talent we have,” he said.
While acknowledging infrastructure challenges, M.anifest emphasised that creatives also have a role to play in shaping the industry.
“Obviously, infrastructure is a huge issue, but I also believe creatives need to take responsibility and be more serious-minded. The industry should be tangible.
“We haven’t built a lucrative structure that makes the business profitable while also benefiting consumers,” he explained.
The rapper also stressed that raw talent alone is not enough to succeed in the music business.
“Nobody is going to support you just because you’re talented. They’ll support you because you’re talented and have the potential to make money,” he said.
According to M.anifest, instead of constantly complaining, creatives should focus on actively building the industry.
“Money doesn’t bring good ideas; good ideas bring money. We all need to be more serious. That’s the way forward.
“We’re always making excuses and talking about problems, but we need to treat this like a real industry,” he noted.
ID/MA
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