Theresa Ayoade, CEO of Charterhouse
Theresa Ayoade, CEO of Charterhouse, acknowledges that Ghana’s entertainment landscape has evolved significantly but believes there is still room for improvement.
In an interview on Joy Prime, as reported by MyNewsGh, she reflected on the groundbreaking nature of past radio promotions and expressed hope for bigger and bolder ideas in the future.
“In the past, we had radio promotions that kept people glued to their sets. For example, when I worked at Joy FM, we ran a promotion called ‘Get a Life,’ where a listener could win a fully furnished house and a car just by participating in a quiz. Those were life-changing promotions,” she recalled.
However, she admitted that such grand concepts have become rare. “I don’t know if it’s the economy or just a shift in priorities, but we don’t see many of these big promotions anymore. I think we need to be more imaginative and think bigger,” she urged.
Theresa, who co-founded Charterhouse with her husband, revealed that her drive for creativity led to the birth of the Ghana Music Awards Festival.
“When we started Charterhouse, we wanted to create something big and exciting. That’s why we launched the Ghana Music Awards, which has now grown into a major festival,” she explained.
She emphasized that Ghana’s entertainment industry thrives on creative minds and that it is crucial to provide them with the right environment to flourish.
“Some people are just not made for the typical 9-to-5 job. They need space to express themselves creatively, and that’s what we have tried to create at Charterhouse,” she noted.
