The Minister for Tourism, Culture, and Creative Arts, Hon. Abla Dzifa Gomashie, has called on Ghanaians to embrace their cultural identity with pride and authenticity.
During her national tour in the culturally rich Volta Region, the minister underscored the urgent need to move away from imitation and instead nurture Ghana’s unique heritage.
Speaking to regional tourism officials, Hon. Abla Dzifa Gomashie emphasised the importance of celebrating African traditions, arts, and culture consistently—not just on special occasions.
“Being African must not be a costume we wear once a week,” she declared, urging Ghanaians to project originality in all cultural and creative endeavours.
The national tour is aimed at assessing on-the-ground realities, identifying infrastructural gaps, exploring strategies to boost internal revenue through tourism, and creating employment opportunities.
Hon. Gomashie stressed that investing in local talent and preserving heritage sites are essential for sustainable national development.
She also commended creatives like digital influencer Wode Maya for showcasing the beauty of the Volta Region to global audiences, reinforcing her belief in the tourism sector’s vast digital potential.
Reaffirming her ministry’s inclusive mandate, the minister outlined a vision of a culturally grounded and economically viable tourism industry.
In her remarks, she acknowledged President John Dramani Mahama for laying the foundation of Ghana’s modern tourism development, particularly through the establishment of the Ministry of Tourism, Culture, and Creative Arts.
She noted that impactful leadership is measured by visionary policies, not merely institutional titles.
As part of her visit, the minister toured several key sites, including the Volta Regional Museum, Tafi Atome Monkey Sanctuary, Wli Waterfalls, and the ‘No Man’s Land’ enclave at the Ghana-Togo border.
At Tafi Atome, she urged communities to invest in the maintenance of attraction sites to increase tourist visits.
She and her Deputy Minister, Hon. Yussif Issaka Jajah, also engaged with border officials to emphasise the importance of securing the area against illegal crossings.
