Keche Joshua is a member of the popular Keche music group
Joshua, a member of the music group Keche, has revealed that the duo deliberately rebranded themselves as a business entity to ensure longevity and unity, despite personal differences between the two members.
Speaking in an interview on Joy Prime on December 12, 2025, Keche Joshua said the decision was inspired by the collapse of several music groups they started their careers with.
“There are other music groups that we started with, but they’re no longer working together. They were solid groups and were doing so well until they fell out,” he noted.
He explained that many of these groups enjoyed massive success, delivered thrilling performances, had strong on-stage chemistry, and produced hit songs, but eventually disbanded due to internal conflicts.
“The group thing became the highlight. When they went on stage to perform, their energy was crazy and they had hit songs, but all of a sudden, we don’t know what happened,” he said.
According to Joshua, these experiences motivated him to have an honest conversation with his partner, Andrew, about the future of Keche and the need to set an example for upcoming music groups.
“I told Andrew that we need to make a mark and inspire the new generation of groups coming up. They should look at Keche and believe they can also work together for decades,” he stated.
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He noted that they both acknowledged disagreements were inevitable but agreed not to allow personal issues to destroy the brand they had built.
“It’s actually a big task because I will hurt Andrew along the line, and he will also hurt me. We had to understand that we were going to hurt each other, but we shouldn’t let that affect the work,” Joshua explained.
He further disclosed that there were periods when they performed together despite not being on speaking terms off stage.
“There have been times when we were performing on stage but were not on talking terms for about a month,” he said.
To safeguard the group, Joshua said they intentionally positioned Keche as a corporate brand rather than just a music group.
“We have positioned Keche as a company that has employed Joshua and Andrew. If we are having our differences, it shouldn’t affect the name Keche,” he added.
FG/MA
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