Deputy Executive Secretary of the National Film Authority, James Gardiner, has stated that the Ghanaian film industry is struggling due to a lack of support.
Speaking in an interview on the Girls Aloud Podcast, James Gardiner did not hold back when addressing the state of the industry.
According to him, the lack of adequate support has hugely hindered progress of the industry.
“Support is a huge issue. We don’t have that,” James Gardiner stated.
He went on to explain that the National Film Authority is committed to reversing this trend by promoting high-quality Ghanaian productions that can captivate audiences and revive interest in Ghanaian cinema.
“We are in the realm of affairs to promote the kind of quality stuff that we know people will like to consume so that it brings back that whole excitement about going to the cinema and watching Ghanaian-produced films,” he shared.
James Gardiner acknowledged the uphill nature of this task but expressed optimism that a turnaround would have a lasting impact on the industry.
“We know it is going to be a very hard battle, but it’s going to go a long way in restoring the way the industry used to be,” he added.
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AK/EB
