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Virgin Blogger Blog of Friday, 16 May 2025
Source: Christopher A. Ranson
Vlisco is proud to announce a new partnership with internationally acclaimed fashion icon, modelpreneur, philanthropist, and creative influencer, Victoria Michaels. The official signing took place at the Vlisco shop in Accra Mall and marks a significant milestone in the brand’s ongoing commitment to collaborating with exceptional African women who embody style, purpose, and originality.
Victoria Michaels is widely recognized for her multidimensional impact as a model, entrepreneur, humanitarian, and advocate for youth and women empowerment. Known for her authenticity, elegance, and bold presence, she continues to shape conversations around fashion, sustainability, and social impact.
Her professionalism, purpose-driven brand, strong connection to African identity, and global appeal makes her an ideal partner for Vlisco.
Georgina Mensah, Head of Marketing at Vlisco Ghana, expressed her enthusiasm about the partnership:
“Victoria embodies the essence of the Vlisco woman.
Her authenticity, sophistication, and the way she carries herself with such poise are a true reflection of our brand values. We are excited to collaborate with someone who lives and breathes the spirit of Vlisco.”
Among the guests at the signing event were Mr. Gabriel Ibe, Chief Empowerment Officer of Goldcard Resources Limited, and Mrs. Ayesha Bedwei Ibe, Tax Leader at PWC.
This partnership reflects Vlisco’s ongoing mission to collaborate with bold, visionary women across the continent who are shaping the narrative of African fashion and identity.
Follow the journey on social media: @vlisco
About Vlisco
Vlisco is known for its unique printed fabrics, created with time-honoured techniques and high-quality materials originally inspired by Indonesian wax-based batik. Since its founding in 1846, Vlisco’s distinctive prints, designed in the Netherlands have become cultural icons, celebrated across West and Central Africa. Each design tells a story rich in heritage, imagination, and meaning.
