Media personality Sammy Flex and Ghanaian artiste Shatta Wale
Media personality and seasoned PR expert, Samuel Atuobi Baah, popularly known as Sammy Flex, has publicly addressed his new role following a major restructuring within Shatta Wale’s management team.
In what many are calling a strategic reset, Shatta Wale announced on Tuesday a refreshed management structure aimed at breathing new energy into his brand.
One of the headline changes is the reassignment of Sammy Flex from his previous position as Artiste Manager to Media and Public Relations Manager.
Speaking on the transition, Sammy Flex expressed no regrets but rather clarity and conviction about the change.
“Ever since I joined the Shatta Movement team, many people who know me know my background as a journalist, PR person and all. So when I was given the managerial position, I couldn’t sit down and allow that aspect to be empty. I had to combine forces like Captain Planet,” he said.
He acknowledged the intensity and workload that comes with managing Shatta Wale’s affairs, describing it as a task far beyond what any one person can handle alone.
“One thing I believe is that the Shatta Movement job is not a one-person job. Those who are closer to it understand it, and they know that you can’t do it alone,” he emphasised.
According to him, the restructuring is not just about titles but about realigning responsibilities so each team member can play to their strengths.
“These people have been there. They are not new people. They have been there playing different roles, but now they have been given specific roles to play to make sure the team runs.”
Sammy Flex added that the new arrangement will allow him to better focus on media strategy and brand communications, areas where he has considerable experience and acclaim.
“It is now time to bring in other energies so that I can even do more here,” he said.
Shatta Wale’s announcement on Facebook detailed the revamped team, which includes both new and returning faces now assigned to specific departments within the Shatta Movement brand.
Meanwhile, you can watch GhanaWeb TV’s exclusive interview with Arathejay below:
