For music to travel far, artistes must think beyond their backyard, popular music duo DopeNation has stated.
The group believes the key to breaking into the international market is blending global influences with Ghanaian roots.
Speaking to Graphic Showbiz, the twin brothers, B2 and Twist, said too many artistes focus only on homegrown sounds, which limits how far their music can go.
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They urged Ghanaian musicians to pay attention to genres making waves around the world and adapt them without losing their cultural identity.
“Thinking globally means being open to new styles and stepping outside one’s comfort zone. Not just Amapiano, but any sound that is gaining recognition worldwide. If we want to go global, we need to think globally, which means moving out of our local space,” they said.
According to DopeNation, they are putting this idea into practice with their new sound, Ghanapiano, which is a mix of South Africa’s Amapiano and Ghanaian rhythms.
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They labelled their new sound as a bridge between Ghana and the rest of Africa, giving listeners something fresh while keeping the Ghanaian feel.
“We are already unique due to our culture. Ghanapiano adds to this dynamism. We are using it as a bridge between Ghana and the rest of Africa. While Amapiano differs from our local Ghanaian sound, Ghanapiano merges both into one,” they explained.
Meanwhile, watch the trailer for GhanaWeb’s upcoming documentary on teenage girls and how fish is stealing their futures below:
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