Reggae/Dancehall artiste, Stonebwoy
The manager of popular dancehall artiste Stonebwoy, Chief Stylz, has opened up about the investments made by the artist’s team in the recently sold-out Up and Running album concert in the UK.
Speaking in an interview with DJ Slim on his YouTube channel, Chief Stylz revealed that a significant amount of money was spent on organising and promoting the concert, even surpassing their initial budget.
“The money spent I cannot mention it now. But Stonebwoy is an artiste who doesn’t joke with his craft. I remember during the pre-production meetings, we were reviewing the costs and realised they had exceeded our initial estimates. Some of us suggested cutting back, but Stone insisted that we proceed as planned,” he said.
He added, “I can’t give a specific figure, but the costs included travel, accommodation, street promotions, production expenses, payment for the band, and more. It wasn’t easy.”
When asked if they had received sponsorship from any brand, Chief Stylz stated that no sponsors were involved and that all funding came directly from Stonebwoy.
“If we had sponsors, you would have seen their logos plastered across the flyers. Everything came directly from Stonebwoy himself and it was physical cash,” he emphasised.
Regarding whether the show made a profit or a loss, Chief Stylz explained that although they broke even financially, their primary focus was on the social currency and exposure the event generated for Stonebwoy and his craft.
“I wouldn’t say we made a loss because the social currency and the value we gained from the event can never be quantified. But on the business side, I can say we broke even,” he added.
ID/MA
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