Once upon a time, it was a toss up between fish and chips and a kebab for your takeaway.
But with the rise of Korean fried chicken – owing to popular Kpop music and Netflix thriller Squid Game – you can afford to be far more exotic.
It is one of the far-flung foods which now occupy Britain’s ten favourite takeaway dishes, with Thai cuisine also making the cut.
But staples of yesteryear – such as doner kebabs, chicken korma and fish and chips – have had to make way, analysis by Just Eat reveals.
The food delivery firm says social media and wellness trends have played a large part in what customers order nowadays.
Having started with seven cuisines on its website 20 years ago – including Italian, Indian, Chinese and fish and chips – Just Eat now offers more than 100 options, with newer additions including Bangladeshi, Brazilian and Nepalese.
Fish and chips, a firm favourite in 2006, has slipped out of the top ten rankings and been replaced by the likes of Korean fried chicken, loaded fries and pad thai.
TikTok’s influence has sparked a surge in demand for Japanese-inspired matcha products, too, which have seen orders on Just Eat more than double in the past year.
Fish and chips, a firm favourite in 2006, has slipped out of the top ten rankings and been replaced by the likes of Korean fried chicken (File image)
Dubai chocolate, another social media favourite, has also been in high demand, with related products rising by a massive 2,684 per cent in the last year.
Leigh Phillipson, commercial director at Just Eat, said the site has seen platforms such as TikTok ‘have a real impact on the popularity of orders, with Korean seeing a boom in the last few years off the back of shows like Squid Game and music by Blackpink’.
He added: ‘Items most Brits in 2006 would be confused by, such as matcha and fibre drinks, are surging aligned to wellness trends.’
Just Eat said it first introduced Thai food on its platform in 2008, while Korean was only added ten years ago. But some classic dishes remain as popular, according to its data, with the group confirming it still has more than 11,000 independent Indian restaurants on its books.
‘Despite more choice, British favourites like Indian, Chinese and fish and chips are as popular as ever,’ said Mr Phillipson.
