Serene Insurance, a member of the First Sky Group, has been adjudged the fastest growing insurance company in the country at the 5th edition of the Ghana Insurance Awards held in Accra.
Having become a strong household brand in the general insurance sector in the country since inception in 2018, Serene Insurance is well capitalized with about GHS 57 million and was the first insurance company in Ghana to officially announce full capitalization in January 2021, far above the limit set for new capital requirements by the regulator, National Insurance Commission for insurance firms.
From the onset with one branch, today Serene Insurance boosts of nine (9) branches with over sixty-eight (68) staff and more than forty thousand (40,000) institutional and retail client base showing the steady growth and penetration into the industry market in Ghana in a space of four years.
The recognition was based on Serene Insurance’s aggressive outreach, unrivalled customer service, strong financial base, being one of the well capitalized players in the industry and inclusive product penetration into the insurance market among other innovations.
Serene Insurance has demonstrated strong growth in key financial metrics across its various business segments as it recorded about GHS 43.3m in gross written premiums for the 2021 financial year representing 50% increase as against GHS 21.7m in 2020.
Commenting on the awards, Mr. Michael Agbleke, General Manager, Technical, said: “We are very excited that Serene Insurance has yet again been recognised by the most sought-after and credible industry award schemes in the insurance sector. This is a firm indication of our strong unparralled track record of making timely payments on claims, excellent customer service and innovative product and service roll out in a relatively short period of 4 years of existence as a player in the sector’.
‘We still remain focused on being the preferred insurance partner and institution of choice for our staff, shareholders and customers’, Mr. Agbleke noted in appreciation to all stakeholders.
Mrs. Eugenia Agyire-Tettey, Head of Marketing at Serene Insurance explained “as a demonstration of our commitment to safeguard customer interest, we have partnered strong and trusted local and international reinsurance companies such as Ghana Re, Mainstream Re, Waica and African Reinsurance among others to support our operations while offering another layer of protection for policyholders”.
In his welcome remarks, Mr. Richard Abbey, Chief Executive Officer of Xodus Communications, organisers of the Ghana Insurance Awards noted his outfit was in partnership with industry players to promote higher standards and recognise excellence.
Guest of Honour, Dr. Bernard Okoe Boye, Chief Executive Officer of the National Health Insurance Authority (NHIA) commended nominees and winners for pushing the boundaries excellence and quality services.
The Ghana Insurance Awards is a trademark owned by Xodus Communications Limited organizers of Forty under 40 Ghana, Forty under 40 Africa, Ghana Oil and Gas Awards, Ghana Manufacturing Awards and Ghana Auto Awards.
Serene Insurance as a member of the First Sky Group, has First Sky Construction, one of the largest local construction firms in Ghana and Volta Serene Hotel, the only luxury hotel in the Volta region as the primary shareholders. Having being incorporated in 2016, Serene Insurance was officially outdoored in September 2018 to bring innovation, speed and agility to the delivery of insurance products and services within the country anchored on the belief of a satisfied client telling the good Serene Insurance story to others.
Serene Insurance’s existence is anchored on the following pillars: (a) to build a strong foundation of customer advocates (b) the customer experience must drive our marketing efforts (c) We believe in a satisfied client telling the good Serene Insurance story to others (d) Prompt claim payment service will drive customer referrals.
Serene Insurance is indeed, the New Face of Insurance.
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