In an age where likes, streams, and comments dominate the rhythm of modern music careers, Ghanaian rapper Sarkodie is offering a rare moment of clarity: step back, breathe and create for the love of the art.
Taking to social media with what he called a “quick one,” Sarkodie delivered a message aimed squarely at the hearts of emerging musicians. Acknowledging the pressure of today’s instant-feedback culture, he warned that using it as a compass for career progress is misleading at best and creatively dangerous at worst.
He urged young talents to resist the urge to measure their worth in algorithms and viral spikes. “Keep your head under the water and keep going,” he advised, capturing the quiet resilience required in an era of digital noise.
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At the core of his message was a timeless truth: joy must lead the journey. Sarkodie emphasized that not every song will dominate the airwaves—and that’s okay. What matters most is staying true to the craft, nurturing a loyal audience, and honoring the process with consistency.
“Make good art for your core audience and stay consistent,” he wrote, echoing the wisdom of an artist who has weathered trends and still stands at the top of his game.
In an industry often obsessed with the moment, Sarkodie is reminding young creatives that longevity is an act of quiet rebellion—and that fulfillment begins when you mute the noise and play your own beat.
Read his post below.
