Ghanaian media personality, Samuel Atuobi Baah, popularly known as Sammy Flex, has broken his silence following his reassignment within Shatta Wale’s camp.
This comes after Sammy Flex, who was serving as the artiste manager for the award-winning dancehall star, was announced as the media and public relations manager on July 22, 2025, as part of a major restructuring of the Shatta Movement’s management team.
In a video shared on his YouTube channel, he addressed the shift in responsibilities and offered insight into his new role.
Reflecting on his journey within the team, Sammy Flex highlighted how his background and experience in journalism and PR influenced his approach to the managerial position.
“Ever since I joined the Shatta Movement team, many people who know me know my background as a journalist and PR person. So when I was given the managerial position, I couldn’t sit down and allow that aspect to be empty. I had to combine forces like Captain Planet,” he said humorously.
He noted that his primary objective as manager was to restore calm within the camp and reshape public perceptions surrounding Shatta Wale.
However, he acknowledged that the demands of the role meant more hands were needed on board.
According to Sammy Flex, the newly assigned team members are not strangers to the camp.
“One thing I believe is that the Shatta Movement job is not a one-person job. Those who are closer to it understand it, and they know that you can’t do it alone. These people have been there. They are not new people. They have been there playing different roles, but now they have been given specific roles to play to make sure the team runs,” Sammy further noted.
Shatta Wale unveiled the restructured management team in a Facebook post, introducing new key players to help advance his brand.
Among the new appointments are Juwaid Abdallah Sika as General Manager for Bookings and Requests, Gifty Nkrumah as Road Manager, Daniel Kwesi Kpingbi as Personal Assistant, Solomon Ashong (Solash) as Regional Coordinator for Merchandising, and Kester Ashong Teye (Nawtyboi) and Stanley Dartey (Paq) as part of the Music Production Team.
ID/VPO
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