Sam George is the Minister of Communication, Digitalisation, and Innovation
The Minister of Communication, Digital Technology, and Innovations, Samuel Nartey George (MP), has proposed a 30% reduction in DStv subscription fees in response to the performance of the Ghana cedi.
This comes after the minister hosted a delegation from DStv, led by the Group Executive for Regulatory and Corporate Affairs, Dr Keabetswe Modimoeng, on July 4, 2025, in response to public concerns over the high subscription fees.
The minister had earlier vowed that he would ensure that Multichoice Ghana reviews its prices.
Earlier, DStv responded to the appreciation of the cedi by introducing promotional offers that provided double value for its packages.
However, customers said this does not correspond with the cedi’s gains, seeking a price reduction instead.
Sam George told Multichoice to respond formally with a proposal by July 21, 2025, reflecting the expected price reduction.
The minister also raised several concerns, including a rise in cross-border piracy involving unauthorised DStv boxes, advocacy for increased local content and stronger anti-piracy measures.
Multichoice stated that it is committed to responding by the stated deadline and to balancing consumer expectations with business viability.
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