Ghanaian singer Efya has called for greater support for female musicians in the country, stating the need for more radio airplay and increased Ghanaian streaming to help boost their visibility.
Speaking in an interview on Accra FM, Efya addressed the ongoing conversation about the relatively low recognition and exposure of female artistes within Ghana, particularly those who are just emerging.
According to her, one of the main challenges is the lack of home support when it comes to streaming and radio promotion.
“Their songs are not streamed enough in Ghana. When you take a close look at the data, you’ll see most of the streams are coming from outside the country,” she said.
Efya explained that while many female artistes are gaining international recognition, their presence back home is limited because radio stations aren’t giving them the airplay they need to break into the mainstream.
“Radio stations in Ghana don’t play our songs enough. That should have been the best stepping stone to push more female talents into the limelight,” she added.
The singer also rejected the notion that Ghana lacks enough active female artistes. When show host Nana Romeo suggested that the number might be low, Efya disagreed.
“That’s not true at all. There are so many amazing women doing well. Look at Lali X Lola, Anabel Rose, Haeven, Sefa, Gyakie, Moliy, Baaba J, Ria Boss, Cina Soul, Amaarae, these ladies are breaking boundaries with their music. They are making Ghana proud,” she said.
AK/EB
