The fed-up German millionaire owners of a Spanish beach that went viral on social media are shutting the public’s access to it as they are sick of the thousands of selfie-hunters who swarm their property every day.
Caló des Moro, once a secluded cove in Mallorca, has been turned into a tourist-choked destination after Instagrammers posted striking shots of its crystal clear waters and beautiful scenery.
In 2024, tourism officials encouraged content creators to visit lesser-known areas like Caló des Moro in a bid to ease pressure on busier island hotspots.
But, the strategy backfired, with viral posts luring swarms of holidaymakers to the once remote beach.
As a result, an estimated 4,000 people visit the tiny beach every day during peak tourism season.
Now, owners Maren and Hans-Peter Oehm have applied to local authorities to close public access to their property by erecting a fence, local media reporting.
According to Diario de Mallorca, the Oehms, who live in nearby Santanyí, have been the caretakers of the beach for many years.
But with the influx of tourists has resulted in a need to spend time and money clearing the beach up.
Caló des Moro, once a secluded cove in Mallorca, (pictured) has been turned into a tourist-choked destination
An estimated 4,000 people visit the tiny beach every day during peak tourism season
Footage from last summer showed sunseekers queuing just to access the sand, while piles of rubbish now litter the once-pristine shoreline.
In some clips, the beach is so packed that the ground is barely visible.
The Oehms said they clean and tidy the land, have replanted damaged vegetation and even extinguished fires lit by tourists.
The impact of mass tourism on Caló des Moro currently sees six tonnes of sand disappear from the cove every three months – with 70kg disappearing in towels and footwear every day.
Locals say the cove, accessible by traversing down rocks and passing 120 steep steps, is used as a dumping ground by tourists who are too lazy to make the return journey with their possessions.
The German family said they had been ‘begging’ local authorities for help for years, to no avail.
In 2024, frustrated locals voiced their outrage, with hundreds of campaigners storming the stunning spot and vowing to ‘reclaim’ it from holidaymakers.
More than 300 protesters descended on the cove last June as they unfurled a huge banner stretching across the beach which read: ‘Let’s occupy out beaches.’
Others stayed in a nearby car park and distributed leaflets in English and German informing tourists about the mobilisation – forcing tourists to turn back and leave the cove.
The impact of mass tourism on Caló des Moro currently sees six tonnes of sand disappear from the cove every three months
Footage shows sunseekers queueing just to access, while piles of rubbish now litter the once-pristine shoreline
Footage from the demonstration shows a woman sitting across a path leading down to the popular Caló des Moro while a local shouted at would-be tourists to ‘go, go, go!’
Another man sporting long hair and tattoos is seen explaining to disgruntled holidaymakers that ‘tourists have taken over the beach… for one day, we’re going to enjoy it’, before gesturing at them to leave.
Ukrainian Kristina Vashchenko, 20, was forced to retreat along the craggy rocks leading down to the stunning bay after locals alerted each other to her presence by whistling.
Kristina, originally from Mariupol but now living in Germany, said: ‘I saw pictures on TikTok and wanted to come but we just realised that there are protests by people who live here.
‘So now we’re looking for another beach to go to.’It is a shame but I appreciate that we are guests on their island and they live here.
‘It will not be difficult to find another beautiful beach to go to.’
