Richie Mensah, CEO of Lynx Entertainment, wants aspiring creatives to rethink what it means to “make it” in showbiz.
During a discussion on The Peswa podcast, Richie dismantled the myth that the entertainment industry is a shortcut to fame or wealth, cautioning that what fans see as overnight success is almost always the result of years of unrelenting work.
“I know we make entertainment look easy and nice and like, oh, I just sang this song and we just shot a video and I’m an overnight celebrity, but that’s not what it takes. No, you work hard over and over and over again. And entertainment is one of the most stupid, stupid, I say this with passion, one of the most stupid industries,” he said.
Richie explained that entertainment is one of the most competitive fields in the world, where only a small fraction ever truly succeed.
“You know why? Only 1% of entertainers succeed. So, entertainment is one of the only industries that you need to be in the 1% to succeed,” he added.
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Richie compared the arts with other professions like accounting and farming, where steady incomes are still possible even without being at the top. In entertainment, the divide between massive success and total obscurity is sharp and unforgiving.
“What I mean by that is you can be an accountant and you are an average accountant, and you make a good living. You can be an average farmer. Maybe you’re not selling to all of Ghana, but you’re selling to your community. You make a good living. In entertainment, you are either in the 1% and you are doing very well, or you are making nothing. So, for anyone who is thinking I’m going to come into entertainment and just be mediocre, don’t come. You won’t make it,” he stated.
