Ghanaian Afrobeat artiste KiDi has revealed that the night before he releases a new song is one of the most difficult moments of his life.
In an interview on 3Music TV, the award-winning singer stated that although he is confident in his ability to make good music, the uncertainty of how the public will receive it often keeps him up at night.
Given KiDi’s string of successful songs including “Touch It,” “Say Cheese,” and “Enjoyment,” many would think he has discovered the formula for success.
However, he has emphasised the unpredictable nature of the Ghanaian music industry where even “big artistes” are still concerned about the reception of their work.
“Some of the worst times of my life are the nights before my drops. I don’t sleep. I know what it takes to make a great song but you do not know how people are going to receive it because human behaviour is very unpredictable,” KiDi said.
The “Lomo Lomo” hitmaker is currently promoting his latest single “Cheat On You” which features Gyakie.
KiDi also shed light on the creative process behind the song, revealing that while Gyakie wrote most of her verse on the song, Kojo Blak also contributed to shaping her lyrics.
“Gyakie wrote most of her verse but Kojo Blak also wrote a bit of it,” he disclosed.
AK/EB