Netflix has quietly increased its prices for the second time in a year, with its cheapest plan jumping by a third in the latest round of hikes.
The streaming platform upped its monthly prices as of yesterday for new customers and will give existing subscribers one month’s notice of the changes by email.
In a statement, the streamer said the increases ‘reflect improvements to our wide range of entertainment and the quality of our service’.
Netflix will now charge £7.99 a month for its cheapest standard plan, which includes adverts. This represents a 33.4 per cent increase from the previous price of £5.99 a month.
The advert-free standard plan has increased by 7.7 per cent from £12.99 a month to £13.99 a month.
And the premium plan, which lets people stream on extra devices and add more members, has increased by 10.5 per cent from £18.99 a month to £20.99 a month.
The cost of adding an extra member to a subscription plan has also risen from £4.99 a month to £5.99 a month.
It marks the second time that Netflix has increased its UK prices this year, having put up the cost of each plan in February, saying at the time that they want to ‘continue to invest in programming and deliver more value for our members’.
Netflix will now charge £7.99 a month for its cheapest standard plan, which includes adverts. This represents a 33.4 per cent increase from the previous price of £5.99 a month
A spokesperson for Netflix said: ‘We know members have never had more choices in entertainment, and we’re committed to delivering an experience that meets and exceeds their expectations.’
New and upcoming releases this year include The Gentlemen 2, Black Doves 2, and Pride And Prejudice, while recently announced new commissions include The Unheard starring Kate Winslet and Jonny Boy starring Barry Keoghan.
According to Deadline, Netflix has more than 18 million subscribers in the UK, while earlier this year the streamer confirmed they had 325 million users worldwide.
Netflix generated 45.2 billion US dollars (£33.4 billion) in revenues in 2025, which was 16 per cent higher than 2024.
The US-based streaming giant recorded an operating profit of 13.3 billion (£9.8 billion) for the year.
Max Beckett, broadband and TV expert for price comparison site Uswitch, said: ‘The good news is that if you pay Netflix directly, you’re not locked in.
‘If the new price doesn’t feel worth it, you can downgrade or cancel penalty-free at any time – dropping from standard to the ad-supported plan now saves £6 a month, or £72 a year, if you can live with the adverts.
‘Free services like ITVX, Channel 4 and Tubi cost nothing at all.
‘It’s also a good moment to add up what you spend on streaming and broadband together, and check whether a better bundle could cut the total.’
