A quarter of a century in Ghana’s entertainment space has seen Nana Ama McBrown evolve from a screen favourite into one of the country’s most bankable personalities. The actress and television host believes her staying power is rooted in a deliberate balance between genuine connection with fans and a carefully managed personal brand.
In a recent interview with 1957 News, McBrown revealed that behind her warm public image lies a calculated understanding of branding and marketing. She explained that although she has no formal academic training in marketing, her real-world exposure has equipped her with valuable industry instincts.
“I’m lovable. What people forget is that I’m a marketer, and as a marketer, I may not have gone to school for that certificate but I have my knowledge on the street,” she said, highlighting the value of practical experience over formal training.
For McBrown, public admiration is more than popularity. She treats her supporters as customers whose loyalty directly influences her professional growth and commercial partnerships. According to her, maintaining strong relationships with audiences has been key to sustaining her relevance.
“I market a lot of things, so I make sure that I treat my clients well. I see Ghanaians as my clients and I’ve become a family to them as well,” McBrown explained.
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She indicated that this outlook shapes how she interacts with people in everyday life. Whether she meets fans briefly or engages them during public appearances, she believes consistent warmth helps reinforce trust and keeps her brand attractive to companies she collaborates with.
“Some people think when a customer patronizes you and they’re gone, that’s all. Even when I meet you anywhere, I would always be smiling at them because I want their attention.
“Since I work with many brands, I know you have definitely bought something from even one of the brands, so whether you like me or not, I see you as my customer,” she shared.
Reflecting on her 25-year journey on television, McBrown credited her career milestones to the unwavering support she has received from viewers across the country. She acknowledged that her continued presence on screen is closely tied to the connection she has built with her audience over the years.
“It’s been 25 years on TV and I know that one way or the other, you’ve seen me somewhere or I’ve made you smile one day. So I feel I can’t take Ghanaians for granted. I feel my progress and my success are all from you,” she said.
Despite her prominence, the award-winning star emphasised that public recognition should not create a sense of superiority. She maintains that celebrity status does not make entertainers more valuable than others in society.
“You’re a musician, or being on TV doesn’t mean you’re more important than someone,” Nana Ama McBrown further stated.
