Ghanaian hiplife artiste, Mzbel, disclosed that her entry into the music industry was unplanned, significantly impacting her ability to build a strong brand.
Speaking in an interview with Kwame Dadzie on Joy FM, the veteran musician admitted that despite her two-decade career, her lack of proper branding cost her several opportunities, including awards.
“I am not blaming anybody. I think it is the branding. If I were starting music today, I would put more effort into my branding. The branding wasn’t put together well.
I was just put out like that, no proper branding. I would go on radio and say anything, put on any outfit, go where I was not supposed to,” she explained.
Mzbel pointed to Becca as a prime example of a female artiste who was well-branded under the management of Kiki Banson.
She advised up-and-coming female artistes to learn from her experience and prioritize branding to sustain their careers in the competitive music industry.
