Flyers shared by Edem in 2023
Popular rapper Edem has finally explained why he ‘confused’ Ghanaians in 2023, just as the campaigns leading up to the December 7, 2024, elections began.
In March 2023, he posted photos of himself with both New Patriotic Party (NPP) and National Democratic Congress (NDC) flyers on his social media platforms, giving the impression that he was interested in contesting for a position in one of the parties.
This move sparked mixed reactions on social media. However, after the initial buzz, Edem remained silent on the matter.
Fast-forward to March 27, 2025, and the rapper has finally revealed that it was nothing more than a simple ‘social experiment.’
In an interview with Nana Romeo on Accra FM, Edem explained that the idea came about spontaneously during a photo shoot with his team, and they didn’t even take it seriously at first.
However, the response after the flyers were shared took him by surprise.
“I was blown away by that experiment because when the first poster came out, every big name you can think of on that side, those in power, reached out to me. They were like, ‘You want to join us? We’ll support you. You have what it takes.’ Meanwhile, the people on the other side started attacking me, asking, ‘Why are you doing this? Are you sure this is what you want to do?’”
“Then, the next day, when I switched sides, the same thing happened in reverse. The other side started attacking, while the previous critics began praising me,” he said amidst laughter.
Despite the mixed reactions, Edem took away some key lessons from the experience.
“First, you have to decide whose ideologies you believe in and support that person. The only reason the other side is unhappy is that you are a person of value. And they will say you did a ‘messiah,’” he remarked.
“Second, from the experiment, I realized that the NPP poster had more engagement than the NDC poster. Maybe the momentum dropped a little. The NDC flyer was shared on day one, but it didn’t get the same level of engagement as the NPP flyer. My recommendation to the NDC is that you guys should strengthen your online game,” he added.
One striking moment, according to Edem, was when a friend, who is also a politician, confessed that he had almost cut ties with him after seeing one of the flyers.
“I remember someone messaged me—he was contesting as an MP. He told me, ‘Bro, you nearly killed me. I was planning never to pick your calls again because I thought you were coming to contest in my constituency.’”
“And I was like, ‘So just because I was coming to contest as an MP, I became your enemy?’” Edem recounted.
Watch the video below:
ID/MA
Meanwhile, watch as Adum traders hoot at interior minister, reject 1,500 bags of rice, boxes of cooking oil
