Media personality, MC Portfolio
Media personality, MC Portfolio has stated that the ‘Most Popular Song’ category at the Telecel Ghana Music Awards (TGMA) should not be judged based only on digital streaming numbers.
Speaking during a discussion on JoyPrime TV, he said he is unhappy that Charterhouse relies on digital streaming platforms like YouTube and other streaming apps to decide how popular a song is.
He pointed out that this approach overlooks the real influence a song might have within communities, on the streets, and at social events.
“Ever since the advent of this whole digital platform, every conversation is around digital platforms without touching base with the statistics over there,” he said.
He referenced DJ Azonto’s hit song ‘Fa No Fom,’ which he believes was unfairly dismissed due to what was perceived as poor digital streaming performance.
“They have disqualified a song like Fa No Fom by DJ Azonto based on poor streaming, meanwhile popularity-wise you could see that the song touched base, that is what a white man called on-grounds effect,” he explained.
According to him, true popularity must also be measured by how well a song resonates with people in everyday spaces like public gatherings, what he calls the “on-grounds effect.”
“That is why I’m saying that when you are saying someone has a big song or a popular song, the metrics should not be centred around digital platforms. Because now every conversation is centred around, we had this number of views on YouTube, this number of views. Having gotten that, what is the on-grounds effect of the song?” he emphasised.
MC Portfolio’s argument centres on the idea that while digital streams are important, they do not tell the full story of a song’s reach.
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