Lekzy DeComic shared how middle-men mismanage sponsorship deals meant for creatives
Popular Ghanaian stand-up comedian, Lekzy DeComic, has bemoaned what he has described as the “middle-man phenomenon” affecting creatives in Ghana.
Speaking during an X Spaces discussion hosted by GhanaWeb on July 25, 2025, Lekzy DeComic, real name Emmanuel Nkansah Ansong, detailed how intermediaries often mismanage sponsorship deals meant for creative projects.
“From my experience, you can have a show in mind, write a proposal to corporate institutions for sponsorship, let’s say GH¢200,000, but in most cases, they give that money to a middleman they trust,” he explained.
He added that although creatives may agree on a 20 percent cut with such intermediaries, they often return with excuses and deductions that drastically reduce the funds.
“By the time the money gets to you, it’s left with GH¢40,000. Yet the sponsor expects a GH¢200,000-standard event and ends up disappointed,” Lekzy said.
He lamented that this practice has eroded corporate trust in supporting the arts, despite the real issue lying with the middlemen and not the creatives themselves.
“That is why we rarely get sponsors anymore. They don’t trust us,” he lamented.
Watch the full interview below:
— GhanaWeb (@TheGhanaWeb) July 25, 2025
ID/AE
Watch as A Plus and Serwaa Amihere visit Daddy’s Lumba’s residence after his passing:
See the mood at Daddy Lumba’s residence after news of his shocking demise:
