A major supermarket has today launched its biggest-ever value campaign, with a bold move to match Aldi prices on over 100 everyday essentials.
Food giant Co-op, which has over 2,400 stores across the UK, is rolling out the scheme to help members save money on popular items such as milk, bread, eggs, and fresh fruit.
The new initiative, which is being described as the largest rollout of its kind in the convenience sector, promises significant savings for its six million members, with price matches on essential products now available in stores and online.
This is also the first time a UK grocer has launched an Aldi price match scheme via quick-comm platforms such as Shop.coop, Deliveroo, and Uber Eats, reaching 81 percent of the UK population.
Shoppers can now find Co-op-branded items at prices comparable to those of budget retailer Aldi, including staples such as Co-op 1 Pint British Milk for just 85p, Co-op Carrots (500g) at 38p, and Co-op British Medium Free-Range Eggs (6 pack) for £1.45.
This move is part of Co-op’s ongoing £170million investment in providing value for its members over the past two years.
The supermarket giant Co-op, which has over 2,400 stores across the UK, is rolling out the scheme to help members save money on popular items such as milk, bread, eggs, and fresh fruit
The new initiative, which is being described as the largest rollout of its kind in the convenience sector, promises significant savings for its six million members, with price matches on essential products now available in stores and online
‘I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers.
‘Which is why we are taking this big step to price match, in our stores and online, as we know discounter prices are often the benchmark of value for consumers, and we are facing directly into that,’ said Matt Hood, Managing Director of Co-op.
He continued: ‘I truly believe we run the best small stores in the UK, loved by our members, customers, and communities, where we offer local and convenience shopping with great value and high quality, carefully sourced products.
‘Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently.’
The price match initiative also extends to the retailer’s growing online presence, marking a significant milestone for Co-op as it joins the ranks of quick-commerce giants.
Customers can now order these price-matched products through delivery services like Deliveroo and Uber Eats, making it even easier to shop affordably from the comfort of home.
This move, which includes popular items like Co-op Chopped Tomatoes (400g) for 47p and Co-op Tiger Bloomer (800g) for £1.45, is set to benefit millions of loyal Co-op shoppers, with over one million members purchasing at least one price-matched item every week.
This comes as three of Britain’s biggest supermarkets gave their public backing to farmers in their fight against Labour’s inheritance tax raid.
Tesco, Lidl and Co-op joined growing calls for a ‘pause’ in the Government’s implementation of the controversial Budget measures.
Farmers have been staging a series of protests across the UK in the wake of the Budget, including at Westminster
Tesco has become the latest supermarket chain to back Britain’s farmers in their fight against Labour’s inheritance tax raid
Farmers gathering at Whitehall for a demonstration against changes to inheritance tax announced in the Budget in October
Ashwin Prasad, Tesco’s chief commercial officer, said he ‘fully understood’ farmers’ fears about the looming changes.
Lidl expressed it’s ‘concern’ about the impact of the inheritance tax shake-up on farmers and the nation’s food supply chain.
And Co-op revealed it had contacted ministers to ask them to look again at the tax measures.
All three have now joined other major supermarket chains Sainsbury’s, Asda and Morrisons in offering their support for farmers.
At her Budget in October, Chancellor Rachel Reeves announced farmers will pay a 20 per cent rate of inheritance tax on land and property they inherit worth more than £1million.
Ministers have insisted their action – dubbed the ‘family farm tax’ – will only affect the wealthiest quarter of landowners.
But the National Farmers’ Union (NFU) and others say the impact of Ms Reeves’ measures will be much more widespread.
Critics claim the move could wipe out family-run farms with tight margins, as they will be forced to sell up in order to pay death duties.
