Nana Poku Ashis is an artiste manager and entertainment pundit
Renowned artiste manager and entertainment pundit, Nana Poku Ashis, has stated that a lack of business structure is driving investors away from Ghana’s creative sector, forcing artistes to become dependent on government support.
Speaking during a GhanaWeb X Spaces discussion on September 27, 2025, Ashis shared how many businessmen have been forced to pull out of investing in artistes due to no definite pathway on how to recoup their investments.
“A lot of structures are not in place. A lot of businessmen have lost interest in our space. If I’m a businessman and I want to invest money into a craft and I call ten people to give me a business plan. Eight out of ten people will not be able to tell me how I could make my money back,” he said.
Entertainment industry should be driven by investors, not government – Ashis
According to Ashis, the existing revenue streams are insufficient.
“How are they going to make the money back? Will they depend on shows? How many shows are they going to play? Streaming is not enough and royalties don’t work. So if someone is investing a million dollars, how is he going to get his money back?” he asked.
The entertainment pundit attributed this failure to the collapse of systems designed to protect and monetise creative work.
“A lot of investors have failed along the line, that’s why a lot of them have folded. Those structures for royalties and the systems that can curb piracy and make nightlife work. They are gone. Nobody cared about it,” he said.
He concluded that this fundamental breakdown is the primary reason the industry is struggling to stand on its feet, and why creatives are often left with no choice but to depend on the government.
Listen to the full discussion below:
https://twitter.com/i/spaces/1MYGNlQQNenxw
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