Kojo Cue has stated that music should be treated as any other profession and not just a side hustle.
The Ghanaian rapper believes that musicians who take their craft seriously gain more than just a music catalogue; they acquire skills that can fuel success in any industry.
“In music, every minute counts. The time and effort invested in creating, performing, and understanding the industry is never wasted. Every hour invested in the craft is value-added,” he told Graphic Showbiz.
Explaining his perspective, he added, “the grind of the industry—the creation, the performance, the hustle—is an investment in oneself.”
For him, the benefits extend far beyond the stage. “The skills honed through music, such as discipline, creativity and teamwork, are applicable beyond the stage and can benefit other areas of your life. Also, if you know how to leverage your music experience, it can serve as strong credentials on your CV and open new opportunities,” he said.
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Kojo Cue, born Linford Kennedy Amankwaa, put this philosophy into practice during his two-year break from active performance. Instead of disappearing from the industry, he pivoted to work with a music marketing company, where he both contributed to and learned from the business side of the craft.
“Staying connected with the music marketing community helped me offer my expertise to others and build relationships, which is essential for maintaining connections in the industry. It allowed me to do what I love without being constantly in the limelight. I also used the period to rest, reflect and regain my creative energy,” he explained.
That strategic choice paid off. When he returned in March this year with Abebrese, the comeback track signaled not just his readiness but his evolution as an artiste.
Since then, he has maintained momentum, rolling out fresh music and reaffirming his spot in Ghana’s rap scene. His latest single, Onnipa Hia Mmoa, features fellow artiste Ayisi, underscoring his determination to merge creativity with purposeful growth.
