Ghanaian artiste, Keche Joshua, has spoken out following the heartbreaking death of his close friend, Ama Endorsed, an entrepreneur and social media influencer.
Ama Endorsed, whose real name was Comfort Esime Adzigbli, was reported dead on April 17, 2025. Her untimely passing came just shortly after celebrating her 29th birthday.
In a recent interview with ZionFelix, Keche Joshua recounted the shock he felt upon hearing the news. Initially, he couldn’t believe what his wife was telling him over the phone, only accepting the tragic reality after seeing a video of Ama’s grieving mother at their family home.
Joshua revealed that before her death, Ama had secured a lucrative business deal worth millions of Ghana cedis. In addition, she had invested in new machinery for her business, equipment she tragically never got the chance to use.
He firmly believes that Ama’s death was not a natural one and stated his conviction that anyone responsible for her demise would ultimately face divine justice. He expressed confidence that God would deliver severe punishment to the perpetrator, emphasizing that such a crime would not go unpunished. Joshua also noted that Ama had been the primary support system for her family following her father’s death, highlighting her role as a pillar of strength.
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Reflecting on their relationship, Keche Joshua shared vivid and meaningful memories of the late entrepreneur. He spoke with great admiration about her work ethic and generosity, painting a picture of a driven young woman who never stopped striving for success.
He also addressed and strongly refuted social media rumors suggesting that Ama’s death resulted from having multiple romantic relationships. Joshua clarified that Ama became ill just days after her birthday and described how her condition fluctuated unpredictably. He suspected the possibility of poisoning, given the abrupt and unexplained nature of her illness. He stressed that Ama was focused and hardworking, not promiscuous as falsely suggested by online speculation.
Joshua described moments when he would take her car away to force her to rest due to her relentless dedication to her work. He recounted that she fell sick about three to four days after her birthday, a period when they were all celebrating her recent business success.
Watch the interview below.
