Presidential staffer for the Black Star Experience initiative, Rex Omar, has urged young Ghanaians to be mindful of their social media activities, stating that their posts should positively represent Ghana to the world.
Speaking in an interview on JoyPrime TV, the veteran musician emphasised that the Black Star Experience is about showcasing Ghana’s best, from culture and fashion to food and lifestyle, in order to attract tourists and investors.
“Every Ghanaian, when you wake up in the morning, ask yourself: I am the Black Star. What is going to be my experience today? What am I doing to shine the Black Star?” he said.
He also encouraged citizens to make conscious choices that promote Ghanaian identity, including the clothes they wear and the food they eat.
“Even if it’s a suit you want, ask yourself, was this made by a Ghanaian designer? Let’s spend our money on Ghanaian products,” he noted.
Rex Omar went on to emphasise the influential role of social media, particularly among the youth. He advised young people to think critically about the content they share online.
“Whatever you are doing on social media, ask yourself, will it attract someone to want to come to Ghana?” he said.
He explained that the core of the Black Star Experience initiative is about putting Ghana’s “best foot forward” to make the country more appealing to the outside world.
“People want to come and feel us, experience us. We must show them something worth coming for, not just the land, but the culture, the people, the food, the fashion, and the spirit of Ghana,” he added.
AK/EB
