Renowned Ghanaian highlife musician, Kwabena Kwabena, has opened up about the challenges artistes face in the industry, particularly the lack of investment and support.
Speaking in an interview with Giovanni Caleb on TV3, the celebrated artiste emphasised the need for individuals and corporate bodies to invest in the creative arts, noting that talent alone is not enough to thrive.
“Another challenge is investment into our business. The investment is not there. We are appealing to individuals and corporate bodies. If an artiste reaches out to you, it’s because this is all we have. God gave us this talent to thrive with it and to come into your homes,” he stated.
Addressing the perception that investing in artists may not yield returns, Kwabena Kwabena explained that sponsorship offers mutual benefits.
“There’s something called sponsorship. The moment you put your weight behind any artiste, there’s an opportunity for visibility for your business. If the artiste is good and thriving, associating yourself with them will help you recoup your returns,” he said.
With over 20 years of experience in the music industry, Kwabena Kwabena attested to the lucrative nature of the business.
“This business has made me who I am and has taken care of everything I do. It is a great business, but we just have to know how to go about things,” he added.
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