Gormski is a management member of King Promise and R2Bees’ team
Management member of King Promise and R2Bees’ team, Gormski has criticised Ghanaian influencers for favouring Nigerian artistes in music promotion, saying their attitude is unfair to Ghanaian musicians who can’t afford high fees.
Speaking on JoyFM’s Showbiz A-Z on November 8, 2025, Gormski explained that the difference in economic strength between Ghana and Nigeria affects how much artistes from both countries can invest in promotion.
He noted that influencers must understand that the Ghanaian music ecosystem cannot be compared to that of Nigeria, and charging high rates makes it difficult for Ghanaian artists to promote their music effectively.
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“I will say this, and I hope all these guys are listening. They need to understand that the Ghanaian ecosystem is not as rich, because it’s getting crazy. The thing is that most artistes are upcoming artistes. So, if you don’t have a budget, you could have the best song, but you can’t pay. And because, probably, some of the Nigerian artistes come in to pay these huge sums of money to these influencers and all that, at times they don’t consider the Ghanaian artistes to actually come to their level,” he said.
Gormski emphasised that the trend of influencers charging exorbitant rates is becoming a serious problem in Ghana’s music promotion space.
He explained that many upcoming artistes with great potentials are unable to secure the visibility they need because they cannot afford the high costs demanded by influencers.
He also disclosed that his team has paid as much as GH¢40,000 to an influencer for a dance challenge.
“I remember that for a dance challenge, I paid 40k. For how long? So, it depends on the number of songs they are going to do for you. The number of videos you are going to do, the number of times they are going to post, it could be probably for like a month, like a four-week period. So, you want it to be very intense. You tell them, so post probably three times on TikTok in a day,” he explained.
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