Ghanaian media personality Ohemaa Woyeje
Ghanaian media personality Ohemaa Woyeje who is also an entrepreneur—has added her voice to the ongoing debate surrounding the influence of new media on society.
Appearing on Entertainment Lounge, hosted by Roman Fada on Atinka TV, Ohemaa shared a candid, professional, and thought-provoking perspective on the role of both traditional and new media in Ghana’s entertainment and information landscape.
According to her, the emergence of new media especially social media—has undeniably transformed the industry, creating economic opportunities and serving as a “cash cow” for a growing number of creators and media startups.
“Many of the new media setups are cashing out very well, some even better than traditional media,” she stated.
“They are making the gains.”
However, she was quick to highlight the downsides, particularly the lack of professionalism and accountability.
“From a professional angle, we can’t say no—this is where the world has grown to. But people must be discerning. When traditional media goofs, you can go after them directly. But for new media, it is very difficult,” she explained, urging the public to consume content carefully.
Ohemaa Woyeje also warned of the dangers posed by content creators who lack training and often hide their identities.
“Many of them haven’t had any professional training. Many don’t reveal their identities. Some are even depressed and are just creating content for attention,” she cautioned.
Addressing the issue of online abuse and insults directed at public figures, she offered words of wisdom for both celebrities and the general public:
“When someone says something about you online, don’t feel too hurt. Some of the comments are like a madman chasing you—you don’t have to react.”
She explained that some individuals intentionally provoke reactions to gain relevance. “They try to leverage your brand to make themselves relevant. If it’s just an insult like someone saying your waist is crooked—and you know it’s not—just let it go,” she advised.
Nonetheless, Ohemaa stressed that when insults escalate to defamation, victims should not hesitate to take legal action.
“When they defame you badly and you think you can pursue it legally, do it. No matter how long it takes, justice will be served,” she emphasized.
On the shifting power dynamics between traditional and new media, Ohemaa underscored the need for balance and accountability across both platforms.
“This new media thing is very influential, and while it brings opportunities, it must be handled responsibly. People should be trained, guided, and above all, honest,” she said.
As a seasoned media personality, Ohemaa Woyeje continues to use her voice to educate, advocate, and inspire a new generation of media consumers and content creators. Her message is clear: embrace the new media wave but do so with caution, professionalism, and purpose.
