The Insurance Awareness Coordinators Group (IACG), comprising the National Insurance Commission (NIC), Ghana Insurers Association (GIA), Insurance Brokers Association of Ghana (IBAG), Ghana Insurance College (GIC), and the National Association of Ghana Insurance Agents (NAGIA), with support from the German Development Cooperation (GIZ), is set to roll out a targeted awareness campaign aimed at encouraging small business owners to embrace insurance as a key tool for safeguarding their livelihoods.
The clinic is also intended to provide data for insurance companies to design tailor-made insurance products that meet the risk needs of the informal sector in Ghana.
Speaking ahead of the campaign, the Chairman of the IACG, Wilson Tei, announced that the initiative will reach over 1,000 small business holders across the Western and Western North Regions.
According to Tei, the goal of the programme is to bridge the insurance gap among unserved small and medium-sized business owners and promote a better understanding of the benefits of business insurance.
Additionally, the Head of Research at the NIC, Kyeame Ghansah, who is part of the implementation committee, stated, “This programme is to help small business holders recognise the importance of insuring their enterprises as a safety net against unforeseen risks. It is part of the broader strategy of the NIC to increase insurance penetration in Ghana.”
Concluding, Prince Quayson of the GIA reiterated that the MSBC programme, a collaborative effort by key industry stakeholders, will be conducted annually, targeting informal sector business owners in different regions of Ghana.
The four-day clinic will begin on 28 April 2025 in Takoradi, with scheduled stops in Tarkwa, Sefwi Wiawso, and Bibiani.
It will be graced by the Acting Commissioner of Insurance, Dr. Abiba Zakaria; the Chairman of IACG, Wilson Tei; the President of IBAG, Shaibu Ali; and the CEO of GIA, Dr. Kingsley Kwabahson.
