Ghanaian comedian Lekzy DeComic has opened up about the anxiety he faced while publicizing his comedy show.
The New False, which was held on December 28, 2024.
In an interview on Hitz FM on January 20, 2025, Lekzy, whose real name is Emmanuel Nkansah Ansong, recounted the challenges and fears he encountered during the promotion of the event.
Lekzy revealed that he struggled to secure a venue and eventually settled on the UPSA auditorium.
The choice of venue seemed appropriate, as it was a popular location for political party launches, aligning with the political connotation of his show’s title, The New False.
However, the publicity campaign, which included billboards featuring artwork of a man behind a mask, initially failed to generate the expected response.
“For the first four days after the billboards went up, I realized people were not responding to it. I was like, ‘Have I wasted money or what?’ Then I saw George Quaye make a post about it, and bloggers like Ameyaw Debrah and others started talking about it,” Lekzy said.
The comedian’s anxiety grew as the publicity gained traction, with media outlets like Multimedia covering the story.
The situation escalated when people began attributing the campaign to the Ashanti Regional Chairman of the New Patriotic Party, Chairman Wontumi, speculating that he was funding it to ridicule the New Force movement.
“It started freaking me out, and I got scared when they started attributing it to Chairman Wontumi. People were alleging that he was the one paying to ridicule the New Force movement. I said, ‘No, now this thing is getting extreme,’” Lekzy explained.
Lekzy also shared that even the individual he hired to mount the billboards questioned if he had legal representation, warning that he would need to take responsibility for any issues that arose.
Despite the initial fears and challenges, The New False successfully took place, selling out the venue.
ID/MA
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