Ghanaian rapper cum YouTuber, Kula
Ghanaian rapper, YouTuber and former YFM presenter, Frederick Mattey, popularly known as Kula, has revealed that he personally funded his weekend radio show while working at YFM.
In an interview on DJ Slim’s YouTube show, ‘Street is Watching’, Kula, who recently unveiled his identity behind the popular ‘Headless YouTuber’ brand, said he used his salary to fund the weekend show and even sponsored giveaways for listeners out of his own pocket.
“I used my radio salary to fund giveaways on my show. I let the audience answer questions, and I share the money with them,” Kula revealed.
According to the rapper, he was compelled to do this because of his passion for engaging his audience and making the show more interactive.
However, Kula noted that despite hosting one of the biggest weekend shows in the capital, he received little to no support from YFM’s sales team.
“When I ask the sales department of YFM for funds or products to run the show, they don’t provide any, even though I have one of the biggest shows in the capital on weekends,” he said.
He expressed disappointment in the lack of support from the station, stating that he expected more backing from the sales team to help improve the quality and impact of the show.
He also mentioned that immediately after he was let go by the media house, the person who took over his weekend show received the kind of support he had never experienced.
“When I was dismissed, the next person who came in for my slot received the company’s backing right away and began to share standing fans.”
Kula began his journey with YFM in 2017, where he hosted a hip-hop program known as ‘Lyricist Lounge.’
He then switched to hosting a weekend show titled “Weekend Big” in 2020.
Kula is now the creator of the popular YouTube channel named, “Headless YouTuber.”
Created in August 2021, during a rough patch in Kula’s life, the channel has since become fairly popular, getting more than 34 million views, and having over 146,000 subscribers.
AK/EB
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