Sista Afia has opened up about her struggles with acceptance in Ghana’s music industry. She admitted that despite years of investment and effort, she doubts she will ever be embraced as a favourite.
The Ghanaian singer told Delay in a recent interview that the success of her ‘Jeje’ song featuring Shatta Wale made her realize she might never win over the industry fully.
“Since I released ‘Jeje,’ was when I realised that I may never be a favourite in the industry. I’ve invested so much effort and funded everything with my own money. If I had saved that money, I would have likely achieved more by now. It’s frustrating because I put my heart and soul into each project, even spending my last penny on a music video, because you don’t know which song might blow,” she said.
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Sista Afia explained that she has financed her career independently without external support, but the lack of recognition makes her question whether her sacrifices have been worthwhile.
When asked why she felt unwanted in the industry, Sista Afia pointed to her personal background as a possible reason. Unlike some artistes whose rise from hardship and slum beginnings shaped their appeal, she believes her return to Ghana after living abroad has created doubts about her place in the music scene.
“Many thoughts cross my mind. Sometimes, I wonder if my background is a factor; it seems people tend to prefer artistes who come from the slums, those who were once unknown and then became popular. Some people say, ‘Afia comes from abroad, so why is she trying to make music here?’” the singer clarified.
Watch the interview below.
