Ghanaian singer Sista Afia has opened up about her struggles with acceptance in the country’s music industry, admitting that despite years of investment and effort, she doubts she will ever be embraced as a favourite.
In a recent interview with Delay, the songstress revealed that the success of her hit track ‘Jeje’, featuring Shatta Wale, made her realise she might never fully win over the industry.
“Since I released ‘Jeje’ was when I realised that I may never be a favourite in the industry. I’ve invested so much effort and funded everything with my own money. If I had saved that money, I would have likely achieved more by now. It’s frustrating because I put my heart and soul into each project, even spending my last penny on a music video, because you don’t know which song might blow,” she said.
Sista Afia explained that she has financed her career independently without external support, but the lack of recognition has often made her question whether her sacrifices have been worthwhile.
When asked why she felt unwanted in the industry, she pointed to her personal background as a possible factor.
Unlike some artistes whose rise from hardship and slum beginnings shaped their appeal, she believes her return to Ghana after living abroad may have created doubts about her place in the music scene.
“Many thoughts cross my mind. Sometimes, I wonder if my background is a factor; it seems people tend to prefer artistes who come from the slums, those who were once unknown and then became popular. Some people say, Afia comes from abroad, so why is she trying to make music here?” she clarified.
