Kofi Asamoah is the CEO and creative director of Kofas Media
Ghanaian film producer and CEO of Kofas Media, Kofi Asamoah, has dismissed long-standing rumours suggesting that some movie producers offer acting roles to individuals based on personal or romantic interests.
Speaking on a cooking show on UTV on November 9, 2025, Kofi clarified that he has never cast anyone in a movie because of an affair or personal attraction.
According to Kofi Asamoah, while he has had romantic experiences on set in the past, such relationships were never linked to casting decisions or professional opportunities.
“I’ve dated someone on set before, but I was immature and didn’t have money. Those I dated on set were women who liked me and confessed their feelings to me. I think it happens for it to be talked about, but I’ve never experienced that.
“I’ve never offered a role to anyone because of an affair or personal interest. Even when I began making films, I never thought about it, not to talk of now that I consider myself successful,” he said.
He stressed that all roles in his productions are based on merit, professionalism, and the value an actor brings to a project, rather than emotional or personal connections.
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Kofi Asamoah explained that directors often work repeatedly with certain actors because of the trust, consistency, and creative chemistry built over time, not due to favouritism or bias.
“When you notice a director gives a particular person roles continuously, it might be because the person brings value or shows commitment. When people are reliable, you keep them,” he stated.
He also criticised the culture in Ghana’s film industry, where directors are often accused of bias for working repeatedly with the same actors.
“In Ghana, when you make someone play roles consistently, people say you’re overusing them. We sometimes stifle talent before it fully develops. The more someone grows, they gain experience and become valuable for other roles as well,” he shared.
He further urged the public and industry stakeholders to recognise the professionalism of filmmakers and actors rather than jumping to conclusions about their relationships.
“When people realise you are using a particular person frequently, they start assuming you’re having an affair or being biased. Every director wants to work with people who provide peace and deliver results,” he added.
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