Content creator and media personality Erica Nana Akua Appiahnimah, popularly known as Highest Eri, has officially announced that she is no longer the Public Relations Officer (PRO) for Beyond Kontrol (BYK), the label owned award-winning rapper Medikal.
In a post shared on her X account on November 22, 2025, Highest Eri disclosed that her role as PRO for Medikal’s camp has come to an end just 24 hours after the appointment.
She revealed that although her service lasted only 24 hours, she executed her duties effectively and was fully compensated. Her announcement has since generated considerable conversation online.
Highest Eri, who holds a Diploma in TV and Radio Presentation from the Multimedia Institute of Ghana, has previously worked with DL FM, Asaasepa Radio, Hitz FM, Neat FM, Adom TV and Peace FM. She currently works as a Content Creator at Kwadwo Sheldon Studios, where she continues to grow her influence in the digital media space.
Beyond Kontrol (BYK) is an independent label that oversees the recording, marketing and promotion of rapper Medikal.
The label manages all releases and business operations associated with the artiste.
BYK is presently pushing Medikal’s latest album, Disturbation 2.0, which is performing strongly on the market. The label is also preparing for the Beyond Kontrol Concert, set to take place on December 13, 2025, at the Accra Sports Stadium.
