The Chief Executive Officer of the Ghana Tourism Authority (GTA), Maame Efua Haudjeto, has outlined innovation, inclusivity, and impact as the three main pillars that will guide activities for December in GH 2025.
Speaking at the launch of the event, Mrs. Haudjeto explained that December in GH has grown beyond being a festive calendar into a cultural movement and an important economic driver that continues to shape Ghana’s global identity.
She highlighted that the initiative helps sustain livelihoods, empowers the youth, and encourages innovation at all levels.
She noted that the private sector remains the lifeblood of the movement, playing a crucial role in its continued success.
Mrs. Haudjeto stressed that tourism is vital to Ghana’s development and cannot be underestimated.
She stated that the Authority is working closely with the private sector to promote collaboration, strengthen destination branding, and ensure that this year’s celebration brings lasting benefits to communities and creatives across the country.
She added that with renewed purpose, the GTA aims to tell Ghana’s story louder, celebrate its creativity bolder, and welcome the world home once again to experience the warmth, artistry, and vibrancy that make the country unique.
By: Jacob Aggrey
