Artiste manager and entertainment pundit, Kwesi Ernest, has raised concerns about the lack of stagecraft among some Ghanaian musicians, despite their ability to produce hit songs.
Speaking on ‘Onua Showtime’, he explained that while some artistes are naturally talented both in the studio and on stage, others need additional training to improve their live performances.
He argued that managing an artiste also involves grooming them in this aspect.
“Some artistes can compose beautiful hit songs, but when it comes to their stage presence, they falter. That’s where the management bodies come in.
“When an artiste creates a hit song, the management has to do more to present the artiste in a way that can impress the fans,” he said.
Ernest further criticised the trend where some artistes neglect training and instead relying on their popularity.
“A lot of artiste managements and labels focus on the number of hit songs they can get from the artiste, rather than their stagecraft.
“You follow these artistes, and you’ll see that they don’t even have time to work on themselves, roaming around at odd hours,” he explained
He lamented that the inadequate attention to stagecraft has contributed to Ghana missing out on opportunities on international platforms.
“This is why we often see issues with performances at major events. It’s also one of the reasons we miss out on international platforms,” he warned.
Kwesi Ernest emphasised that unless this issue is addressed, Ghana will continue to see subpar performances at major events.
ID/EB
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