Dentaa Amoateng is the Chief Executive Officer of GUBA Enterprise
Chief Executive Officer of GUBA Enterprise and consultant to Recording Academy CEO Harvey Mason Jr, Dentaa Amoateng, has mentioned that the Grammy Africa Awards could debut in 2029 or 2030.
In an interview on Hitz FM, Dentaa disclosed that while the Recording Academy announced the idea in 2024, it is a long process and will take some years before the scheme becomes a reality.
I am not prepared for any political appointment – Dentaa asserts
“It’s going to be a long process because it needs to establish that membership. So it’s something that is going to happen maybe 2029, 2030. It’s going to take a while. Africa is big and there are a lot of different genres of music,” she explained.
According to her, Kenya, Nigeria, South Africa, and Rwanda have been identified as potential hosts when the awards begin.
Addressing why Ghana was not on the list, Dentaa pointed to the financial requirements that come with hosting.
Grammy Africa: Ghana not part of founding members – Dentaa Amoateng
“There is a financial commitment that is involved which is quite heavy for government, so that is why some of the countries have not been able to be part of it,” she said.
The Recording Academy announced its plan to launch an African version in 2024, modeled after the Latin Grammys which were introduced in 1997.
The Academy said the initiative is aimed at serving the continent’s music industry and further expanding its global presence.
As part of this process, the Academy has entered agreements with several Ministries of Culture and cultural stakeholders across Africa and the Middle East.
Partners already signed on include the Ministries of Culture in Kenya, Nigeria, and Saudi Arabia, the Department of Culture and Tourism in Abu Dhabi, the Rwanda Development Board, and South Africa’s Ministry of Sports, Arts and Culture.
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